JOYDEEP BHAKAT

Designing B2B systems with complex workflows and data-heavy environments


Combining retail operations experience and HCI training from IIT Guwahati to turn fragmented systems into structured, usable products

Work experience

Nihilent Limited

June ‘25 - present

June ‘25 - present

Kolkata, West Bengal

UX designer

Led design of enterprise platforms across incentives, analytics, and operations


Structured complex workflows into clear, stage-driven systems


Worked across product, business, and engineering to deliver production-ready solutions


Built and iterated UI components directly in code using AI-assisted tools, reducing the design to development gap

Bharat Petroleum Corporation Limited,

Sep ‘18 - Jun ‘20

Sep ‘18 - Jun ‘20

Akola, Maharashtra

Assistant manger

Supervised retail operations, downstream supply chain management, retail strategy planning, customer engagement and promotional campaigns

Jul ‘16 - Sep ‘18

Jul ‘16 - Sep ‘18

Manmad, Maharashtra

Executive engineer

Monitored real-time operations of fuel storage and distribution systems through wagons

Education

2023 - 2025

2023 - 2025

Master of Design, IIT Guwahati

2012 - 2016

2012 - 2016

B.E. Mechanical Engineering, Jadavpur University

Selected work

Designed a multi-stage incentive management platform for enterprise loyalty programs

Transformed fragmented scheme creation and execution into a structured, stage-based system


Designed rule frameworks for eligibility, rewards, and payout across distributed stakeholders


Improved tracking of multi-stage scheme execution and coordination across stakeholders

Improved employee perception of compensation fairness

Redesigned total rewards experience for a US-based workforce


Translated fragmented compensation data into clear, interactive breakdowns and projections


Enabled self-serve understanding of payouts, projections, and benefits


Improved clarity and trust, reducing HR support queries by 12 percent

Built an operations intelligence platform for a global lubricants business

Converted fragmented operational and customer data into actionable dashboards for loyalty and performance


Designed acquisition workflows from lead creation to purchase behavior tracking


Enabled identification of growth opportunities across customer segments and distributor incentive programs

Design skills

System design

Service design

Interaction design

Data storytelling

Designing for complex workflows

Conversational UX

Prototyping

Usability testing

Tools proficiency

Figma

Framer

Claude code

Antigravity

Webflow

Rive

Soft skills

Communicating design decisions clearly

Facilitating cross-team discussions

Attention to detail

Extracurriculars

Meditation and yoga

Volunteering for a non profit organization