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Designed a system that creates, splits, and assigns business requests across vendors, and tracks execution at each stage until they are production ready.
Context
ILMP (Name changed for NDA reasons) is a loyalty management system built for industries where purchase decisions are driven by field influencers like mechanics, repair personnel, and micro influencers, not end customers.
The goal is to incentivize these users so they repeatedly choose and recommend the brand.
Scope of the case study
The case study focuses on the upstream system that enables scheme creation across multiple products, SKUs, and geographies, and generates coupons for each scheme.
It covers how these coupons are allocated across a chain of vendors involved in printing and packaging.
These vendors print physical coupons and embed them into different packaging components, which are then integrated into the production process at the factory level and become part of individual product units.
The high level workflow
The problem
A scheme is defined across multiple stages and stakeholders, but executes as independent coupon units across vendor chains.
These units move asynchronously with dependencies, making execution fragmented and hard to track.
The challenge was to structure this system and enable clear, end to end visibility from definition to execution.
